PRESS PROMOTION Soapbox specializes in genre-specific press campaigns for any and all outside-the-mainstream music. Being from a label background ourselves, we know that some albums require a more wide-ranging promotional push, while others require a more genre-specific and focused approach. For this reason Soapbox is flexible and able to service anywhere from 50 to 600 press outlets and free-lance journalists. Our strength is in our ability to give more bang for your buck by creating promotional models which are designed specifically for the records we promote. E-MEDIA PROMOTION It's no secret that musical formats are in flux. Many labels are expecting to phase out CDs by 2015. With this shift comes different promotional methods and options. If you have a vinyl or digital only release we can help! Soapbox services over 2000 of the top music blogs and online zines - promoting your titles in a greener, purely digital method for a fixed rate. DIY PRESS PROMOTION We understand the financial stress of self-releaseing an album, and we understand that sometimes promotional budgets are simply non-existant. For this reason we have developed a low cost option for a certain band demographic. If you are self-releasing your own album, and you are not associated with a label of any type, DIY promo could be a great option for you. For a cost of $2 per promo, Soapbox will send you all the necessary items and information for you to run your own promotional campaign. This package includes creation of press list, address labels, website placement, and a spreadsheet containing the contact information of those receiving promos. TOUR PROMOTION Tour press can be a great way to fill those smoky nightspots. Soapbox services numerous weekly city-papers throughout the United States, pushing for reviews and features to be incorporated into show previews. This has the tendency to increase turn-outs and create awareness for your band like no other. CO-OP ADVERTISING Smart advertising plans geared specifically at the publications with which we are seeking coverage. This option will focus your advertising budget for maximum results. Our amazing design team will create an ad exclusively for your release, and we will in turn place the ad with the very publications which will be reviewing your album. This option drastically improves the attention your album will receive.
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